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Since then, several states including Delaware and New Jersey have launched legalized sports betting operations with more states expected to follow in the coming months. While it wasn’t the deciding factor, the Supreme Court ruling played a role in CBS Sports’ decision to create more gambling-focused video, said Jeff Gerttula, evp and gm of CBS Sports Digital. “It’s something we would have done anyway, but the long-term value of the [sports-betting] space is much higher now than it was before the Court’s decision,” Gerttula said. “It raised the urgency and the long-term potential for the show.” Other sports publishers are investing in sports betting content. Sept.
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